Loads of possible answers, but I hope it will be yours.
Relaxed, natural, fun, unique - yours.
The phenomenal feedback I get - everyone tells me how much they and their guest enjoyed having me there on their wedding day, as well as being over the moon with the pictures.
It's tempting just to look online and choose on price, but style and personality are hugely important, especially with a photographer who may be with you for a lot of the day.
Working on this one !
I like to start by hearing your ideas together with an outline of the day. I always like to meet before the day itself to run through timings and any set piece shots.
Although it should be different for every couple, great pictures of the two of you together in your style are the most important thing.
Loads of different answers - but a picture that says who you are and shows your love is what it's all about.
Don't panic ! The pics will still be amazing, just different. Make sure you choose someone with loads of experience - having photographer with experience of over 1000 weddings really does help on bad weather days.
I went to a truly dreadful wedding where the bride and groom were bossed about all day by a shouting photographer - I wanted to offer something different and better.